{"id":2084,"date":"2010-08-23T08:19:00","date_gmt":"2010-08-23T06:19:00","guid":{"rendered":"http:\/\/comunicacion.atrevia.com\/pruebas\/2010\/08\/23\/esto-es-una-campana-de-publicidad-29-palabras-y-punto\/"},"modified":"2010-08-23T08:19:00","modified_gmt":"2010-08-23T06:19:00","slug":"esto-es-una-campana-de-publicidad-29-palabras-y-punto","status":"publish","type":"post","link":"https:\/\/comunicacion.atrevia.com\/pruebas\/2010\/08\/23\/esto-es-una-campana-de-publicidad-29-palabras-y-punto\/","title":{"rendered":"Esto es una campa\u00f1a de publicidad: 29 palabras y punto."},"content":{"rendered":"
\n

B Squared Marketing Shares Its Wisdom While Making It Short and Sweet<\/h4>\n

\"B<\/a><\/p>\n

Six Reasons Why This Makes for Fabulous Content Marketing:<\/em><\/strong><\/p>\n

    \n
  1. \n

    It is short.<\/strong> Just 24 words and less than the 140 characters allowed by Twitter if you exclude \u2018advertising tip the week.\u2019 In fact, it would make a terrific tweet.<\/em><\/p>\n<\/li>\n

  2. It is authentic.<\/strong> Clearly, B Squared is offering solid advice without a sneaky ulterior motive. It\u2019s a device you could even act on yourself without outside help. <\/em><\/li>\n
  3. It is creative.<\/strong> They are suggesting something outside the box that might generate fast and measurable results. <\/em><\/li>\n
  4. It is repeatable.<\/strong> Because their advice is so short and so easy to understand, business owners and professionals are likely to share the information and to give credit to B Squared. (Well, it sure worked for me.) <\/em><\/li>\n
  5. It is unique.<\/strong> Although other advertising professionals might have thought of this, I have never seen it suggested before. And, it hints to me that this company might have a lot of other unique ideas worth learning about. <\/em><\/li>\n
  6. It is action-oriented.<\/strong> As a small business advertiser, it would certainly inspire me to take action either on my own\u2013or, best of all, to contact B Squared to talk to them about how they might be able to help me market more effectively<\/em><\/li>\n

     <\/strong><\/span>via contentmarketingtoday.com<\/a><\/small><\/em><\/p>\n

     <\/p>\n

    Me ha gustado esta reflexi\u00f3n visionaria sobre lo que un cliente necesita de una marca: concisi\u00f3n, creatividad (en el sentido de generaci\u00f3n de sorpresa), originalidad, orientaci\u00f3n a la acci\u00f3n.<\/p>\n

    Quiz\u00e1 pienses que me estoy yendo y que este post no va sobre publicidad pero s\u00ed lo hace: la publicidad sirve para comunicar marcas estimulando la preferencia y las ventas.<\/strong><\/p>\n

    Quiz\u00e1 alguna vez hayas pensado -como yo me d\u00ed cuenta hace 5 \u00f3 6 a\u00f1os- que es mucha de la publicidad de siempre la que no genera recuerdo ni preferencia (como mucho sonrisas), porque se basa en la interrupci\u00f3n y la repetici\u00f3n.<\/strong> Y ambas cosas son lo \u00faltimo que deber\u00edas hacer para agasajar a un cliente, que es lo que s\u00ed debes hacer si quieres que te compre.<\/p>\n

    Agasajar significa entrar en su vida cuando \u00e9l quiere, no cuando quieres t\u00fa (a ser posible pidi\u00e9ndole permiso antes), ser respetuoso con su tiempo = conciso, y ofrecerle un valor.  Suficientes ofertas tiene a su alrededor para que todo lo que le ofrezcas a cambio de su fidelidad sea m\u00e1s ch\u00e1chara publicitaria.<\/p>\n

    Saludos irreverentes<\/p>\n

     <\/p>\n

    <\/ol>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    B Squared Marketing Shares Its Wisdom While Making It Short and Sweet Six Reasons Why This Makes for Fabulous Content Marketing: It is short. Just 24 words and less than the 140 characters allowed by Twitter if you exclude \u2018advertising tip the week.\u2019 In fact, it would make a terrific tweet. It is authentic. Clearly, […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,19],"tags":[54,1260,13],"class_list":["post-2084","post","type-post","status-publish","format-standard","hentry","category-medios","category-publicidad-para-recordar","tag-contenido","tag-content-marketing","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/posts\/2084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":0,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"wp:attachment":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}