{"id":2122,"date":"2010-06-05T16:30:47","date_gmt":"2010-06-05T14:30:47","guid":{"rendered":"http:\/\/comunicacion.atrevia.com\/pruebas\/2010\/06\/05\/sugerencia-de-seth-godin-quememos-a-los-pesaos-en-una-hoguera-junto-con-sus-documentos\/"},"modified":"2010-06-05T16:30:47","modified_gmt":"2010-06-05T14:30:47","slug":"sugerencia-de-seth-godin-quememos-a-los-pesaos-en-una-hoguera-junto-con-sus-documentos","status":"publish","type":"post","link":"https:\/\/comunicacion.atrevia.com\/pruebas\/2010\/06\/05\/sugerencia-de-seth-godin-quememos-a-los-pesaos-en-una-hoguera-junto-con-sus-documentos\/","title":{"rendered":"Sugerencia de Seth Godin: quememos a los pesaos en una hoguera, junto con sus documentos"},"content":{"rendered":"<blockquote>\n<h3 class=\"entry-header\">But you&#039;re not saying anything<\/h3>\n<div class=\"entry-content\">\n<div class=\"entry-body\">\n<p><a href=\"http:\/\/sethgodin.typepad.com\/.a\/6a00d83451b31569e201310fc9b04e970c-popup\" style=\"float: right\"><img decoding=\"async\" alt=\"Forests-at-risk09\" class=\"asset asset-image at-xid-6a00d83451b31569e201310fc9b04e970c \" src=\"http:\/\/sethgodin.typepad.com\/.a\/6a00d83451b31569e201310fc9b04e970c-120wi\" style=\"margin: 0px 0px 5px 5px\" \/><\/a> And this is the problem with just about every lame speech, every overlooked memo, every worthless bit of boilerplate foisted on the world: you write and write and talk and talk and bullet and bullet but no, you&#039;re not really saying anything.<\/p>\n<p>It took me two minutes to find a million examples. Here&#039;s one, &quot;The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.&quot;<\/p>\n<p>Write nothing instead. It&#039;s shorter.<\/p>\n<p>Most people work hard to find artful ways to say very little. Instead of polishing that turd, why not work harder to think of something remarkable or important to say in the first place<\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n<p><small>via <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2010\/06\/but-youre-not-saying-anything.html\">sethgodin.typepad.com<\/a><\/small><\/p>\n<p>Ultimamente he tenido que lidiar con alg\u00fan briefing insustancial para campa\u00f1as de la Administraci\u00f3n P\u00fablica.  Entenderlos y encontrarles alg\u00fan sentido es el primer reto para cualquier agencia que quiera trincar el negocio.  \u00bfPor qu\u00e9 nos parece inadecuado decir las cosas de forma sencilla y directa? \u00bfQu\u00e9 pasa si mi visi\u00f3n corporativa s\u00f3lo tiene 4 palabras?  Es mucho mejor!  Si no ser\u00edas capaz de explicarle en un ascensor a un inversor a qu\u00e9 se dedica tu empresa, es que no sabes a qu\u00e9 te dedicas ni t\u00fa mismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>But you&#039;re not saying anything And this is the problem with just about every lame speech, every overlooked memo, every worthless bit of boilerplate foisted on the world: you write and write and talk and talk and bullet and bullet but no, you&#039;re not really saying anything. It took me two minutes to find a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183,194],"tags":[],"class_list":["post-2122","post","type-post","status-publish","format-standard","hentry","category-gestion-del-tiempo","category-negocios"],"_links":{"self":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/posts\/2122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/comments?post=2122"}],"version-history":[{"count":0,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/posts\/2122\/revisions"}],"wp:attachment":[{"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/media?parent=2122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/categories?post=2122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicacion.atrevia.com\/pruebas\/wp-json\/wp\/v2\/tags?post=2122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}